"The best UX professional I ever met."

"Calm, direct, honest, smart person with great insights."

"Reliable partner for demanding projects."

"One of the best coworkers I have ever had"

Let’s join forces when you need it:

UX audit

Do you have a design/solution/analysis on the table and would like to have more confidence before moving forward? I’ll go over everything with you and point out any gaps early on.

Check the business idea

Do you have a great idea but don’t know how customers will react to it? Together we’ll prototype your product or service and find out the real potential before you embank on costly development.

Uncover bottlenecks

Do you feel like there’s a bottleneck in the customer process? I’ll advise you on what, how and where to measure to uncover the most important places for improvement.

Find the solution to the problem

Can you accurately name the problems your users are experiencing? I’ll create UX suggestions for the best solution based on them.

Kick the project off right

If you trust your people, I’ll help you gather all relevant opinions and ideas from them on the project. We’ll consolidate and prioritize them, and get the whole team excited about a clear goal.

something completely different…

The world of UX is wide and varied. That’s why, if it makes sense, I’d be happy to join forces on something else that puts people and their satisfaction at the centre.

Examples of collaboration

How we created a compass for employee learning and development

Main activities: User testing, First and advanced prototypes, Design system
Client: LearnerOn.net

Corporate training is usually hell. Few organizations have functional processes in place; much of the training is done in a way “I looked something up on Google and I’m surprised we’d have something for that on the intranet too”; and the analysis of the benefits of self-development is close to an „uh… I’m not going to tell you right now” state. There is therefore a huge opportunity to use technology to get this moving properly.

We, therefore, sampled 10+ friendly companies, ranging from smaller ones to those with several thousand employees. Word was given, and they all agreed that we could talk to their representatives 5 times for one hour each time. During the first interviews, we were interested in asking purely about their current needs, woes and desires in the field of education, and to find out what other areas this topic is related to.

We began to piece together a fairly clear picture of needs. Therefore, with each subsequent meeting, we asked a little less about the status of “how do you have it now” and a little more showing drawings and prototypes, asking “if we built something like this, how much would it solve just your concerns”.

During the sixth interview, we introduced them to LearnerOn – a full-fledged B2B LXP (Learning eXperience Platform) solution that is now built to meet the needs of companies with around 150 – 1,000 employees.

Smart search between external and internal resources; recommended career paths and templates of required competencies and skills; routing of mandatory and recommended materials and much more. Along the way, we are seeing the wide potential of a similar service in other areas, so the work to develop the central and attached functions is ongoing.

If you would also be interested in the service, please do not hesitate to get in touch too.

Try LearnerOn

How we needed to dramatically increase conversions with minimal data

Main activities: User testing, Increasing conversions, UX audit
Clients: Bankovní identita, a.s., Direct People

Bank identity is going to be a very big and useful thing one day. The trio of banks that were most active in the project at the beginning of the launch realized this. They therefore correctly conducted a series of pilot tests with their clients in real operation.

And a major problem emerged – a relatively large number of users were unable to complete their BankID authentication. At the same time, because of the technology used and the processes behind it, it was not possible to identify from the data where the problems were occurring. There were plenty of theories, but time for research and implementation was severely limited.

That’s where I came in with my then colleagues from Direct People. In an initial workshop, we gathered the most important hypotheses from the team involved. Subsequently, to better understand, we tested the service ourselves in different scenarios and organized the first round of user testing.

We invited potential users who were not familiar with the service but had recently been in a situation where they could use a similar service. We first found out details of their lives and routines. They focused on the likely circumstances of using the service and tried to simulate the situation in a test room – for example, in the early evening, at home on the couch, with a mobile phone in hand and a partner nearby… And then they role-played the use of the service to completion.

We started to see patterns of behaviour and the complexity of the problems. We consulted everything with the banks, and after understanding the limits, we created several alternative screens for each step of the service passage for each of the banks. We went on to validate these on the second and then third rounds in the same mode. We presented the alternative screens randomly and observed their impact. When there was a problem, we replaced the screen with another and looked for the smoothest pass. Along the way, we also tried to understand new problems and blind spots.

Within 3 weeks of the kick-off workshop, we had in hand a clear and prioritized series of recommendations on what each bank should add or remove to make the service as easy as possible for their users to use.

I must double-emphasize the atmosphere of the project, where it was clear to see how much all parties involved cared about the resulting client satisfaction, and the energy and desire they put into working together. This is not often seen on such a large and complex project.

How virtual reality clashed with the real one

Main activities: Initial and advanced prototypes, Continuous development, Design system
Clients: CIE group, Direct People, IdeaSense

Imagine giving your mum a virtual reality headset for Christmas and telling her to play a VR game on it. What do you think her first reaction will be?

When we first tried VR for rehab with physiotherapists and their patients, we encountered fear of technology on both sides; fear of breaking something; non-confidence of the many features; shyness from unfamiliarity. The same scenario was repeated in VR training of new staff in supermarkets.

The first round of testing was on rough prototypes, that is before programming had begun. And good thing that happened.

It allowed us to start iterating quickly, regularly and, most importantly, much more cheaply, and to find functional ones among the dead ends that went into development later.

This led to the very nice projects VR Medical and VR Training, where I could be in charge not of what was happening in the goggles themselves, but what the doctor/manager/administrator was seeing on the connected tablet while serving his people.

It was a great school – in prioritizing and pruning features; finding design patterns of intuitiveness across healthcare and the private sector; building a unified platform across markets; patience in explaining and reducing stress levels.

But also in recognizing how different our approach to new technologies can be even in our bubble.

CONSULTATION

up to 20 hours/month
65EURO / hour (excl. VAT)
  • Design consultation
  • Process consultation
  • Half-day workshops
  • and other assistance

BIGGER PROJECT

over 45 hours/month
45EURO / hour (excl. VAT)
  • More challenging UX solutions
  • Design sprints
  • In-House collaboration
  • Long-term partnerships

A few words about me

For most of my life, I’ve struggled terribly with questions like “Who do you want to be when you grow up?” or “What do you do for a living?”.

Because I wanted to try all the professions in my life, but not be stuck in any of them for a long time. I wanted to absorb knowledge from emotional psychology, understand the laws of quality architecture, to learn about the influence of social ties on individual behaviour. I even studied Security and Strategic Studies. I simply had the impulse to look for answers to the thousands of questions that came to mind every day.

It took me a good 25 years of infighting and switching between majors (see Linked-In), to find a solution. A way for me to meaningfully combine all of the aforementioned disciplines under the umbrella of one profession while continuing to quench my eternal curiosity.

UX design is a wonderfully colourful discipline for uncovering the real needs and workings of the world. It’s a place for finding solutions to real-world problems. A space for a cycle of continuous learning through design iterations. It’s an area in which I’ve finally found myself. Where else did I find myself?

UX Monday dramaturgy

On the first Monday of every month, I organize talks by leading Czech experts in UX and related fields. The main goal is to strengthen the UX community in the Czech Republic. Stop by! We have recordings on YouTube and announce upcoming events on Meetup.

Organizing CreativeMornings Prague

It’s free series of inspirational morning meetings with an unconventional speaker that we’ve been hosting with friends since 2018. On the last Friday of every month, we aim to support and connect creative people. Drop by too!

Ela's paternity

Until I was 30, I lived with one other fear – the terrors of fatherhood. But in 2019, our daughter Ela came into our lives. And our wonderful child has completely blown most of my fears to bits :).


LET’S CONNECT

I always like to sit down over a good coffee

Get in touch and let’s spend an inspiring hour together face to face.Use the contacts below or Linked In. Most often I will respond within a day.

Tobias@uxTobias.cz

+420 774 571 882

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